Bun's Beat:
Whether you’re hear an ad for a car on the radio or see a commercial for a bank, you can’t help but notice how hip hop has impacted the marketing world.
Tampilkan postingan dengan label Branding. Tampilkan semua postingan
Tampilkan postingan dengan label Branding. Tampilkan semua postingan
Kamis, 26 April 2012
Senin, 23 Januari 2012
Left of Black S2:E16 | ‘Blackness’, Professional Sports and the #Occupy the Academy Movement
Left of Black S2:E16
‘Blackness’, Professional Sports and the #Occupy the Academy Movement
w/ Bomani Jones, Professor David J. Leonard and Professor James Braxton Peterson
January 23, 2012
Host and Duke UniversityProfessor Mark Anthony Neal is joined via Skype© by David J. Leonard and in-studio by Bomani Jones. Leonard is an associate professor in the Department of Critical Culture, Gender, and Race Studies at Washington State University at Pullman and the author of the forthcoming After Artest, Race and the Assault on Blackness (SUNY Press). Jones is a journalist, sports commentator, former host of The Morning Jones and a well-known contributor to ESPN’s Around the Horn and Jim Rome is Burning. The trio discuss responses and effects of the recent 2011 NBA lockout and how it relates to race. Leonard and Jones highlight how branding defines basketball’s popularity and the irreplaceable value of the sport’s greatest athletes. Lastly, the conversation touches on the comparison between how fans value the NFL differently than the NBA.
Later, Neal is joined via Skype© by James Braxton Peterson, director of Africana Studies and associate professor of English at Lehigh University. A frequent contributor to MSNBC, Peterson addresses the impact of scholars who reach well beyond the Academy. Neal and Peterson also discuss the scholarly impact of the #Occupy Movement as expressed in Peterson’s recent HuffPost Black Voices article, “#Occupy the Academy.”
***
Left of Black is a weekly Webcast hosted by Mark Anthony Neal and produced in collaboration with the John Hope Franklin Center at Duke University.
***
Episodes of Left of Blackare also available for download @ iTunes U
Minggu, 22 Januari 2012
‘Blackness’, Professional Sports and the #Occupy the Academy Movement on the January 23rd ‘Left of Black’
‘Blackness’, Professional Sports and the #Occupy the Academy Movement on the January 23rd ‘Left of Black’
Host and Duke University Professor Mark Anthony Neal is joined via Skype© by David J. Leonard and in-studio by Bomani Jones. Leonard is an associate professor in the Department of Critical Culture, Gender, and Race Studies at Washington State University at Pullman and the author of the forthcoming After Artest, Race and the Assault on Blackness (SUNY Press). Jones is a journalist, sports commentator, former host of The Morning Jones and a well-known contributor to ESPN’s Around the Horn and Jim Rome is Burning. The trio discuss responses and effects of the recent 2011 NBA lockout and how it relates to race. Leonard and Jones highlight how branding defines basketball’s popularity and the irreplaceable value of the sport’s greatest athletes. Lastly, the conversation touches on the comparison between how fans value the NFL differently than the NBA.
Later, Neal is joined via Skype© by James Braxton Peterson, director of Africana Studies and associate professor of English at Lehigh University. A frequent contributor to MSNBC, Peterson addresses the impact of scholars who reach well beyond the Academy. Neal and Peterson also discuss the scholarly impact of the #Occupy Movement as expressed in Peterson’s recent HuffPost Black Voices article, “#Occupy the Academy.”
***
Left of Black airs at 1:30 p.m. (EST) on Mondays on the Ustream channel: http://www.ustream.tv/channel/left-of-black. Viewers are invited to participate in a Twitter conversation with Neal and featured guests while the show airs using hash tags #LeftofBlack or #dukelive.
Left of Blackis recorded and produced at the John Hope Franklin Center of International and Interdisciplinary Studies at Duke University.
***
Follow Left of Black on Twitter: @LeftofBlack
Follow Mark Anthony Neal on Twitter: @NewBlackMan
Follow David J. Leonard on Twitter: @Dr_DJL
Follow Bomani Jones on Twitter: @Bomani_Jones
Follow James Braxton Peterson on Twitter: @DrJamesPeterson
###
Senin, 28 November 2011
Left of Black S2:E12 | The Tanning of America and the Branding of Hip-Hop
Left of Black S2:E12
The Tanning of America and the Branding of Hip-Hop
w/ Steve Stoute
November 28, 2011
Left of Black host and Duke University Professor Mark Anthony Neal is joined by Steve Stoute, author of The Tanning of America - How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy and founder and chief creative officer of Translation Consultation + Brand Imaging. Neal and Stoute discuss Hip-Hop Culture’s ascent into the mainstream as well as signature advertising campaigns that he worked on for McDonald’s (“I’m Lovin’ It”) and Hewlett-Packard (“Hands”). Finally Stoute suggests ways that President Barack Obama might re-brand himself for the 2012 election.
The conversation was recorded with a live studio audience on October 19, 2011 at the John Hope Franklin Center.
***
Left of Black is a weekly Webcast hosted by Mark Anthony Neal and produced in collaboration with the John Hope Franklin Center at Duke University.
***
Episodes of Left of Black are also available for download @ iTunes U:
Kamis, 27 Oktober 2011
Rabu, 12 Oktober 2011
Left of Black Presents: A Conversation with Steve Stoute
Left of Black Presents:
A Conversation with Steve Stoute
WEDNESDAY, OCTOBER 19, 6:30 PM
JOHN HOPE FRANKLIN CENTER FOR INTERDISCIPLINARY AND INTERNATIONAL STUDIES
Please join us on the set of Left of Black in room 240 of the John Hope Franklin Center for a live, streamed, conversation with Steve Stoute, author of The Tanning of America - How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy and founder and chief creative officer of Translation Consultation + Brand Imaging.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "Lovin' It" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values.
This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
***
Viewers can participate in this live-streamed event via Twitter using the hash tags #LeftofBlack or #dukelive and watch at Duke's UStream Channel
Left of Black is hosted by Duke University Professor Mark Anthony Neal and recorded and produced at the John Hope Franklin Center of International and Interdisciplinary Studies at Duke University.
Sabtu, 16 Oktober 2010
50 Cent's Twitter feed: Brilliant marketing or irresponsible behavior
We want to meet the real Curtis behind the $500 million empire.
50 Cent's Twitter Feed:
Brilliant Marketing or Irresponsible Behavior?
by Mark Anthony Neal | TheLoop21
50 Cent (Curtis Jackson) has a Twitter account. Given the rather mundane content of most of his recent recordings, no one should really care. But more than 3 million people do care enough to follow 50 Cent and the travails of his rumored love bunny Chelsea Handler. He rarely has anything of substance to say—which is not to say that some of his observations aren’t funny. It is perhaps marketing genius that the rapper-mogul has become a Twitter celebrity—separate and distinct from his real life celebrity.
50 Cent’s use of Twitter is the perfect example of the ways that mainstream celebrities, particularly rappers, have sought to distinguish between their branded selves and their individual selves. For example, as Snoop Dogg continues to sell music, it was Calvin Broadus the doting, Cliff Huxtable-like father who was the star of the E!’s Fatherhood.
While California Governor Arnold Schwarzenegger rarely has to distance himself from his Terminator character, rappers are almost never given the opportunity distance themselves from their rap personas. There are also quite a few rappers who invest in those personas 24-7, because they are so lucrative.
As such, I’m grown enough to know that that the music of 50 Cent, which I largely despise, is not the sum total of the man named Curtis Jackson, who by-the-way, is worth more than $500 million. With the help of figures like Chris Lightly, Jackson has become a savvy businessman and 50 Cent’s presence on Twitter is just an extension of his acute sense of how to effectively market his persona.
Even 50 Cent’s dog—Oprah Winafree—has gotten in on the act, as 50 Cent presumably ghost-tweets the dog’s twitter alias OprahtheDog. Perhaps even Jackson’s team is behind Twitter’s @English50Cent, which translates 50 Cent’s tweets into “standard” English. As a whole there’s a Bakhtin-esque quality to 50 Cent’s tweeter presence, that suggest high satire more than utter ignorance.
Read the Full Essay @ theLoop21
50 Cent's Twitter Feed:
Brilliant Marketing or Irresponsible Behavior?
by Mark Anthony Neal | TheLoop21
50 Cent (Curtis Jackson) has a Twitter account. Given the rather mundane content of most of his recent recordings, no one should really care. But more than 3 million people do care enough to follow 50 Cent and the travails of his rumored love bunny Chelsea Handler. He rarely has anything of substance to say—which is not to say that some of his observations aren’t funny. It is perhaps marketing genius that the rapper-mogul has become a Twitter celebrity—separate and distinct from his real life celebrity.
50 Cent’s use of Twitter is the perfect example of the ways that mainstream celebrities, particularly rappers, have sought to distinguish between their branded selves and their individual selves. For example, as Snoop Dogg continues to sell music, it was Calvin Broadus the doting, Cliff Huxtable-like father who was the star of the E!’s Fatherhood.
While California Governor Arnold Schwarzenegger rarely has to distance himself from his Terminator character, rappers are almost never given the opportunity distance themselves from their rap personas. There are also quite a few rappers who invest in those personas 24-7, because they are so lucrative.
As such, I’m grown enough to know that that the music of 50 Cent, which I largely despise, is not the sum total of the man named Curtis Jackson, who by-the-way, is worth more than $500 million. With the help of figures like Chris Lightly, Jackson has become a savvy businessman and 50 Cent’s presence on Twitter is just an extension of his acute sense of how to effectively market his persona.
Even 50 Cent’s dog—Oprah Winafree—has gotten in on the act, as 50 Cent presumably ghost-tweets the dog’s twitter alias OprahtheDog. Perhaps even Jackson’s team is behind Twitter’s @English50Cent, which translates 50 Cent’s tweets into “standard” English. As a whole there’s a Bakhtin-esque quality to 50 Cent’s tweeter presence, that suggest high satire more than utter ignorance.
Read the Full Essay @ theLoop21
Langganan:
Postingan (Atom)