The Best of 'The State of Things' | Steve Stoute & the Tanning of America

The State of Things with Frank Stasio | WUNC
October 19, 2011

The Tanning of America

Steve Stoute has been in the middle of the hip-hop revolution since the early days, first as a music producer and promoter, then as a million-dollar marketer. He founded his own company, Translation, which has brokered deals between uber-corporations and megastars like Beyonce, Mary J. Blige and Justin Timberlake. 

In a new book, The Tanning of America (Gotham/2011), Stoute reflects on the power of hip-hop culture to transform not just what we buy and sell but how we see one another. Host Frank Stasio talks with Stoute in advance of his appearance on Duke University Professor Mark Anthony Neal's webcast “Left of Black” tonight at the John Hope Franklin Center in Durham.

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Left of Black S2:E12 | The Tanning of America and the Branding of Hip-Hop

Left of Black S2:E12

The Tanning of America and the Branding of Hip-Hop

w/ Steve Stoute

November 28, 2011

Left of Black host and Duke University Professor Mark Anthony Neal is joined by Steve Stoute, author of  The Tanning of America - How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy and founder and chief creative officer of Translation Consultation + Brand Imaging.   Neal and Stoute discuss Hip-Hop Culture’s ascent into the mainstream as well as signature advertising campaigns that he worked on for McDonald’s (“I’m Lovin’ It”) and Hewlett-Packard (“Hands”).  Finally Stoute suggests ways that President Barack Obama might re-brand himself for the 2012 election.

The conversation was recorded with a live studio audience on October 19, 2011 at the John Hope Franklin Center.

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Left of Black is a weekly Webcast hosted by Mark Anthony Neal and produced in collaboration with the John Hope Franklin Center at Duke University.

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Episodes of Left of Black are also available for download @ iTunes U:

Steve Stoute and Jay Z on 'The Tanning of America'

The Vision of Steve Stoute: Gwen Stefani and HP

Left of Black Presents:  A Conversation with Steve Stoute

WEDNESDAY, OCTOBER 19, 6:30 PM JOHN HOPE FRANKLIN CENTER FOR INTERDISCIPLINARY AND INTERNATIONAL STUDIES

Please join us on the set of Left of Black in room 240 of the John Hope Franklin Center for a live, streamed (http://www.ustream.tv/dukeuniversity), conversation with Steve Stoute, author of the newly The Tanning of America - How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy and founder and chief creative officer of Translation Consultation + Brand Imaging. 

The Vision of Steve Stoute: The S. Carter Collection

Left of Black Presents:  A Conversation with Steve Stoute

WEDNESDAY, OCTOBER 19, 6:30 PM JOHN HOPE FRANKLIN CENTER FOR INTERDISCIPLINARY AND INTERNATIONAL STUDIES

Please join us on the set of Left of Black in room 240 of the John Hope Franklin Center for a live, streamed, conversation with Steve Stoute, author of the newly The Tanning of America - How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy and founder and chief creative officer of Translation Consultation + Brand Imaging.