from ShiftDemand.org
SHIFT is a NEW initiative that is specifically designed to be led by teens. SHIFT is in place to push back on the heavy marketing of unhealthy foods and beverages directed to teens and particularly black teens. In today’s world, marketing shapes what we like, what we can afford, and what products are available, and food is no exception. Marketing bad health by overselling unhealthy foods and beverages can affect the health of communities over time.